said that they would be encouraged to use online dating more if they could receive personalized matches based on their preferences. With a plethora of online dating options, users are looking for more customized connections. However, Bumble is also predominantly used by men. Additionally, almost 20 percent of users were considered heavy users, meaning that they were active on the platform more than two-thirds of the month.īumble follows the same swipe right or left model, but places first contact for heterosexual users in the hands of women. Usage of the platform in 2021, in terms of gender, was somewhat imbalanced, with 75.8 percent of users in the United States identifying as male.
Tinder, owned by Match Group, is a dating and social networking app released in 2012 which follows a ‘swipe right or left’ model when viewing and matching with other singles in the area. Bumble ranked second with over 755 thousand monthly downloads, followed by long-term connection-oriented Hinge. Tinder was the most downloaded dating application in the United States in July 2023, with 927 thousand monthly downloads.